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STAX. was the product of a pivot; in the seven years since its infancy the brand has outgrown its aforementioned spare room in Perth, where Don’s original business plan was ‘MuscleSTAX.,’ a supplement store that sold merchandise and apparel on the side.


With a background in arts and a passion for design, it was only a matter of time before Don turned his attention to fashion full-time. Don draws inspiration from his love and appreciation of the performing arts, which he believes sets STAX. apart from its competitors. He also credits the knowledge he acquired from an internship at Nike for setting him up with an understanding of the fundamentals of business principles.