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Already an integral part of the fabric of Australia, in the 1970s Hard Yakka cemented its position as an Aussie icon with the launch of the famous "Railway" commercial featuring the Hard Yakka chant written by Mike Brady.

Of course when your name is Hard Yakka, you never stop to have a rest, and by the 1980s the company had expanded its operations over the Tasman and introduced the iconic Aussie brand to the New Zealand marketc.