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About three years after acquiring Dymocks, John PC Forsyth saw an opportunity to franchise the brand and developed a formula that would neatly fit his vision of the ideal bookstore. In formulating the plan, he travelled to the United States, Canada, England, China, Japan, and Europe to find the best ideas and the best bookstores to model.

On his return, he radically changed the format of the store to bring Dymocks Retail from the 19th Century into the 20th Century. He wanted to embrace the old-world charm of character and tradition in the store but was keen to deliver a new customer experience where the "book became the star".