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JB Hi-Fi

This December, our Merchant of the Month is JB Hi-Fi. Created in 1974 by John Barbuto (JB) in East Keilor, Victoria, it has since then expanded nationwide and to New Zealand. 

JB had one philosophy when he first started: “to deliver a specialist range of Hi-Fi and recorded music at Australia’s lowest prices.” He began trading from a single store, and the business has grown tremendously since then. Sold in 1983, by 1999 nine other stores were opening their doors. JB’s model was taken to the national scale when JB Hi-Fi was purchased in 2000. Three years later, the company was floated on the Australian Stock Exchange and began operating under its listed holding company, JB Hi-Fi Limited. 

In 2004, JB bought the Queensland Clive Anthony, a chain that sold consumer electronics, white goods, cooking appliances and air-conditioning. Now, these locations were converted into JB Hi-Fi HOME stores, where users can find everything you need in the whitegoods & appliances sector.

Fast forward to today, Mr Barbuto’s original philosophy has carried on alongside the business’s expansion. JB Hi-Fi sells consumer electronics, kitchen appliances, home entertainment and much more. From Melbourne to your homes, through a TV, a smartphone, a camera or a guitar, JB Hi-Fi has been offering some of the best brands and products since ‘74. They’re proud to offer customers great prices and genuine personal service from specialist staff.


JB Hi-Fi has a solid online e-commerce presence through their website. When the pandemic struck, online shopping was strongly suggested, and the stores quickly made available the click and collect service. 

As part of their corporate social responsibility, JB Hi-Fi founded the “Helping Hands”, a program that allows JB Hi-Fi employees to donate to charity partners. Over $20 million has been raised in the past eleven years. 

The JB Hi-Fi Group, which operates under JB Hi-Fi Limited, comprises JB Hi-Fi and The Good Guys. Together, they have over 300 stores in Australia and New Zealand, as well as their online shop. The Group also services the commercial, insurance and education sectors and offers information technology and consulting services, through its JB Hi-Fi Solutions business.

JB Hi-Fi has trusted Shopbot since 2014, and we’re proud to be their partners. Find their products here.